International Organization for Migration U.K. (IOM) and Accademia Puglia have commissioned Mazzilli Dance Theatre to choreograph a dance piece for "Buy Responsibly" campaign.
The campaign looks at the demand side of trafficking, specifically for forced labour practices. The main focus of the campaign is raising awareness on the issue of human trafficking for forced labour practices. To do so, IOM partnered with Saatchi & Saatchi to create an information and communication strategy. The main focus of the strategy is promoting the BR campaign through a ‘giant trolley’ which is turned upside down to represent how our consumer choices can affect the livelihood of others. Please also visit the campaign website at: www.buyresponsibly.org to see the promotional video.
For How Much? will be performed on various events as part of the campaign. Dates TBC
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